Thursday, March 29, 2007

Are we gonna joost it?

As I was prowling through the web today (while I was supposed to be working), I bumped into an article about how Joost has been successfully put on the newly released apple TV and that got me thinking. For those who don't know, Joost is a new peer to peer software that promises to revolutionize television by letting us watch it through our computers through the internet. This project previously known/codenamed "The Venice Project", was started by the same internet entrepreneurs that started up Skype (Which was sold to ebay) and Kazaa which is dead now. Joost presently has 85 channels and is still climbing. This software is currently in beta and you can only use it if you have been invited (similar to gmail but not quite). Right now all the invites have been suspended till further notice (So if any of you have any or know when its gonna come back up I will like to know).

The question is here will Joost change the way we watch tv? will we watch tv through our computers or will our tv's become more interactive? Joost offers you the ability to watch what you want when you want. As their slogan goes:
"Tv anywhere, anytime..."

It will be cool to watch your favorite tv shows or music videos in the airport while you wait for your plane or in starbucks as you drink your coffee and read a book. I do not see this technology actually taking over tv but I can see it filling a gap. The ability to literally watch tv anywhere is great and has been missing link for a while now, but for us to come home from work turn on our 40 inch flat screens and look at a Joost logo? I am not to sure about that, but all in all I think it is a great Idea that will definitely change the way we do things and maybe influence the future of tv.
Joost VP giving a preview [Video]: